Duolingo
Project Brief
To design a new feature for DuoLingo that increases user retention and learning rates
About the Project
Time Window: 2.5 week sprint
Roles in project: UX researcher, interviewer
My Team:
Beth McNair - UX Designer
Rachael Sekamwa - UX Project Manager
Tools used: Zoom, Figma, Canva, pen & paper, Maze, Duolingo, tablet
Scope of work: To design a feature for the existing platform that integrates seamlessly with the current model while enriching the users’ learning experience
My team, consisting of myself and my fellow researchers Beth McNair and Rachael Sekamwa, wanted to expand our UX knowledge and expertise, conducted an experiement on designing a new feature for the language-learning app, Duolingo. We realize that Duolingo is the most widely-known and widely-used language-learning platform primarily because of their fun branding, low-to-no cost to learn a new language, and marketing strategies. We realized that none of the language-learning apps had an intuitive or fun method of learning besides just repeating or typing in words, so we decided to do some research to find out what a new media center feature would add for our users.